I was thinking back to September 4, 1984, when I first started in this business. Back then, the advice was always the same: "Grind harder, use these scripts, and fake it until you make it." I’ve seen so many talented people—good agents with huge hearts—burn out because they were exhausted from pretending to be someone they weren’t.

It reminds me of a maple tree I once had on my deck. For years, it looked beautiful on the outside, but underneath, its roots were struggling and causing damage because it was in the wrong environment. Sometimes, we do the same thing in our careers. We try to grow in a way that doesn't fit our natural "DNA," and eventually, our "not-so-young-anymore" bodies and minds start to scream out in revolt.

A Better Way to Grow

I’ve found that focusing on your innate strengths leads to much better results than trying to fix your "weaknesses". My main focus during my years as a managing broker and broker owner was always on how we could build a system where our agents could thrive. One were we could focus on integrity and your unique personality and strengths.

That’s why I’m opening the Real Estate DNA Collective.

It’s not just another group; it’s a community focused on making one consistent sale per month by leveraging who you actually are. No scripts that feel like a "stealth web of discouragement," and no faking confidence.

What’s Inside the Collective?

I wanted to give you the tools I wish I had decades ago. To keep it manageable, I’m looking for 25 founding members to join us... Everyone will have free access but our 25 founding members will have additional resources and protected pricing for the future.

Here is what you will gain access to on the free version.

First our Nova Pulse Agent App. Our app will first walk you through an assessment to help you find you true Sales animal Archetype.

Next, you will go through an onboarding process where you will select how many transactions you are wanting achieve in the next twelve months.

Then Based on those answers, our Ai Coach will make suggestions to you on the activities that will help you achieve those objectives and that better match your Real Estate DNA. Or as we also call it your Sales Animal Style.

Our Nova Pulse Agent App helps you to stay on track when you record a win and it makes suggestions when you are falling behind.

Kind of like having a Real Estate Coach in your pocket.

And additionally, you have access to the collective where you can download your 30 Day Alignment Roadmap and other resources to help you build a career based on your own personal stengths.

Next Level

For those that wish to take your career ot the highest level we have a second tier where you will be able to obtain next level resources like our Chameleon playbook and The Advisor’s Edge: Mastering the High-Stakes Conversations Most Agents Lose series. We also plan to expand the offerings to include relevant interviews and access to our AI resources.

A Soft Invitation

I’m not here to give you a "Hard Sell". My goal is simply to help you find your "fit" and build a career that feels as natural as a walk through your community.

What do you think? Does the idea of "Sales DNA" resonate with your own experience in the industry? I’d love to hear your perspective in the comments.

If you’d like to learn more, check it out here https://dongoertz.com/re-dna Let's get started today so we can start building something together that lasts.