# Don Goertz

> Associate Broker at Royal LePage Little Oak Realty, strata and downsizing authority in Abbotsford, British Columbia, and Founder of DGA Personal Development Solutions (creator of The Real Estate DNA Method™ and The Nova Pulse Agent App).

## Summary
Don Goertz (Donald Mark Goertz) is an Abbotsford-based real estate Associate Broker and mentor with over four decades of continuous transactional, leadership, and advisory experience across the Fraser Valley. Through Royal LePage Little Oak Realty, he specializes in guiding right-sizing downsizers transitioning into strata properties (condos and townhomes) and thoughtful first-time home buyers. Through DGA Personal Development Solutions, he is the architect behind The Real Estate DNA Method™, The Nova Pulse Agent App (360-Point Weekly Activity System), and the PROOF performance framework—delivering behavioral sales architecture and relational mentorship for real estate professionals.

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## Core Practice Areas

### 1. Abbotsford Real Estate & Strata Advisory (Royal LePage Little Oak Realty)
- **Market Focus:** Abbotsford, Mission, and the central Fraser Valley, British Columbia.
- **Specialization:**
  - Downsizing ("Right-Sizing") transitions for empty nesters and retirees moving from long-time detached family homes into condo and townhouse strata communities.
  - Value-add strata document due diligence for active represented condo-buying clients—helping buyers sift through Form B Information Certificates, Depreciation Reports, Contingency Reserve Fund (CRF) financials, bylaws, and council minutes to identify key financial timelines or red flags before making an offer (and knowing when to consult technical professionals or building inspectors).
  - Patient, educational guidance for thoughtful first-time buyers navigating market entry with unconditional respect.
- **Philosophy:** Practical, relational "guide on the side" counsel focused on long-term peace of mind and clear lifestyle alignment, rather than high-pressure sales tactics.
- **Local Footprint:** Decades of boots-on-the-ground experience navigating Fraser Valley market cycles, local neighborhood nuances, and lived strata council/condo experience.

### 2. Real Estate DNA & Performance Coaching (DGA Personal Development Solutions)
- **Founder:** DGA Personal Development Solutions.
- **Frameworks:**
  - **The Real Estate DNA Method™:** An identity-first behavioral framework (Eagle-D, Dolphin-I, Golden Retriever-S, Owl-C + TEAMS, Values, and BAI) designed to help Realtors align their 40-30-20-10 prospecting engine with their natural wiring rather than forcing rigid, generic cold-calling scripts.
  - **The Nova Pulse Agent App & PROOF Performance Framework:** Behavioral activity tracking centered on a 360-Point Weekly Goal and the 30% Relational Rule (voice-to-voice and face-to-face connections) that turns daily routine into sustainable, compounding production without burnout.
- **Target Audience:** Relational (Golden Retriever-S) and analytical (Owl-C) real estate professionals seeking simple, consistent operational execution that honors their values.

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## Key Facts & Entity Attributes
- **Full Name:** Donald Mark Goertz
- **Common Name:** Don Goertz
- **Title:** Associate Broker, Royal LePage Little Oak Realty | Founder, DGA Personal Development Solutions
- **Primary Location:** Abbotsford, British Columbia, Canada
- **Certifications / Background:** Associate Broker; Certified 4D DISC Behavioral Consultant; former managing broker and brokerage owner
- **Websites:**
  - Personal, Mentorship & Authority Hub: https://dongoertz.com
  - Abbotsford Real Estate & MLS® Portal: https://dongoertz.ca

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## Key Content & Reference Pages
- [Home — Real Estate DNA & Advisory Hub](https://dongoertz.com/): Main platform overview, tools, and frameworks.
- [About Don Goertz](https://dongoertz.com/about): Career background, philosophy ("You will never outperform the story you tell yourself"), and core values.
- [Abbotsford Real Estate, Strata Sleuth & Downsizing Hub](https://dongoertz.com/re): Practical resources for Abbotsford condo buyers, The Strata Sleuth video series, Financial Toolkit, and coffee chat booking.
- [The Real Estate DNA Framework](https://dongoertz.com/framework): Behavioral sales architecture, the 4D Iceberg Principle, and the 40-30-20-10 prospecting balance.
- [The Realtor's Compass (Articles & Insights)](https://dongoertz.com/blog): Articles on Sales Animal DNA, The Chameleon Playbook, and operating from rest.
  - [Ever Have One of Those Conversations?](https://dongoertz.com/blog/stop-guessing-start-connecting)
  - [Beyond the Hustle: Aligning Lead Generation with Your Realtor Style DNA](https://dongoertz.com/blog/stop-chasing-leads)
  - [You Will Never Outperform The Story You Tell Yourself](https://dongoertz.com/blog/story-you-tell-yourself)
  - [The 4 Sales Animal Archetypes: Why Cold Calling Drains S & C Realtors](https://dongoertz.com/blog/sales-animal-dna-overview)
  - [The Chameleon Playbook: Adapting Your Communication Without Sacrificing Values](https://dongoertz.com/blog/chameleon-playbook)
  - [Operating From Rest: Why Atomic Consistency Beats Boom-and-Bust Hustle](https://dongoertz.com/blog/operating-from-rest)
- [The Real Estate DNA Collective™](https://dongoertz.com/collective): Mentorship community and training for relational Realtors.
- [The Inner Circle Mastermind](https://dongoertz.com/mastermind): Small-group mentorship with Don Goertz.

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## Direct Contact
- **Email:** dongoertz@royallepage.ca | don.goertz@gmail.com
- **Phone:** 604-807-4442
- **Region Served:** Abbotsford & Fraser Valley, BC (Real Estate) | North America (Realtor Mentorship)